BROTHERS is a CONNECTED COMMUNITY PLATFORM Built on 4 Guiding Principles
BROTHERS hosts links to streaming, podcast, and other digital programming platforms to complement its offering of hosted personal perspectives, professional insights, promotions, and partnerships, missioned to save men’s lives.
At its core, what makes BROTHERS truly unique is its emphasis on building out an authentic community under the following principles:
- Effective Decision-Making– Equipping men with a deeper understanding of potential challenges and choices though learning from the successes of their peers and recognized experts..
- Emotional and Psychological Support– Empowering men to feel less isolated and more understood, recognizing the emotional and psychological toll the disease can take.
- Empowerment through Knowledge– Enabling men to approach their own prostate cancer journey with greater preparedness, knowing what to expect and how to advocate for themselves.
- Broadening Impact– Developing spinoff initiatives whereby members of the digital community can pay forward their own perspectives on diagnosis, treatment, and learning to others.
“It is critical for all men—from celebrities to the average person—and their loved ones to be mindful of the health challenges they may face” says Len D. Henry, BROTHER’s Founder.
He proposes that, ultimately, BROTHERS will evolve to become globally impactful in saving men’s lives. The goal is not simply to provide a service, but instead to build a system of support that is accessible and compassionate, empowering all men vulnerable to prostate cancer to proactively take control of their health.
